Advertising Formats

Explore the full range of advertising opportunities across all of our platforms. Be it print, desktop or mobile, you can find information on everything from standard shapes to impactful, innovative formats below.

All formats

Desktop
6 Second Video Tile
Advertorial Promo
Advertorial Puff
Animated Skins
Apple News Display Ads
Billboard
Chatbot
Cinematic Pushdown
Double MPU
Leaderboard
Logo Morph
Moodskin
MPU
Overlay/Expandable
Pushdown (mouseover)
Responsive Hub
Responsive Scrolling Skins
Responsive Sliding Skin
Skyscraper
Solus Email
Swell Billboard & Responsive Skins
Vertical Video
Video Inread
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Video Wallpaper
Video Wallpaper - Expandable
Wide Skyscraper
Tablet
6 Second Video Tile
Advertorial Promo
Advertorial Puff
Apple News Display Ads
Billboard
Double MPU
Interstitial - Landscape
Interstitial - Portrait
Leaderboard
Logo Morph
MPU
Overlay/Expandable
PageSkin
PageSkin Plus
Responsive Hub
Solus Email
Vertical Video
Video Inread
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Mobile
App Splash
Apple News Display Ads
Apple News Sponsored Article (Native Puff)
Inline
Interstitial (in-app)
Large Banner (Apple News)
Miniscroller
Mobile Interscroller
MPU
Push Notification
Responsive Hub
Solus Email
Sponsored Feed
Sticky Banner
Sticky Banner - Double Height
Sticky Banner - Expandable
Sticky Banner - Reveal
Vertical Video
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Newspaper
10x14
10x7
10x7 Middle of Page
20x3
24x4
25x4
34x3
34x4 Bookends
4-Corners
4/8 page sponsored pull-out
5x7
5x7
Advertorials
Battenberg
Bookends (3 columns)
Bookends (4 columns)
Chequerboard
Coffee Break Sponsorship
Corner
Cover Wrap
Cross
DPS
DPS Low Banner
DPS Mid Banner
DPS Top Banner
Editorial Extended Flash
Extended Front Page Flash
Extended Front Page Flash 1
Fireplace
Fireplace 25x8
Front Page Earpiece
Front Page Sponsored Feature
Front Page Strip
Full Page
Full Page
Full Page DPS
Half Page
Half Page DPS
Half Page Horizontal
Half Tower
Inside Front Cover DPS
Instant Ad 17x7
Instant Ad 24x4
Integrated Fireplace
Integrated Half Page
Integrated Half Page DPS
Integrated U Shape
L Shape
L Shape DPS
L-Shape
N Shape
Native Article
OBC
Outside Back Cover
Page 2 Editorial Sponsored Feature
Page 2 Trends Special
Reversed L Shape
Reversed L Shape DPS
Sandwich
Sponsored Feature
Sport back page BPS 8x7
Sport Sponsorship
Staircase
Step Down
Steps
T-Shape
Tetris
Top Bottom Strips
Tower
Travelmail: Cover Wrap
Travelmail: Double Page Spread
Travelmail: Front Page Strip
Travelmail: Full Page
U Shape
W-Shape
Weather Sponsorship
Z Shape
Z-Shape
Classified
10 x 2
10 x 4
15 x 3
15 x 4
17 x 3
17 x 3
17 x 4
18 x 4
2 x 2
20 x 3
3 x 2
5 x 2
5 x 3
6 x 2
7 x 1
7 x 3
8 x 2
8 x 4
9 x 16
9 x 8
Full Page Classified
Half Page Vertical
Magazine
10 x 7
2 Panel Horizontal
2 Panel Vertical
3 Panel Horizontal
4 Panel Horizontal
6 / 8 Page Gatefold
Advertorials
Advertorials
Branded Content
Die Cut Gate Fold
Double Page Spread
DPS
Envelope Cover Wrap
Full Page
Full Page
Full Page
Half Double Page Spread
Half Page DPS
Half Page Horizontal
Half Page Horizontal
Half Page Vertical
Inside Front Page
OBC
Single Panel
TV Horizontal Strip
TV Strip Size 1
TV Strip Size 2
Insert
Bound-in
Fold-out Wallchart / Poster
Loose Inserts
Loose Inserts
Supplement
Tip-on

Responsive Scrolling Skins

This is Money
inews.co.uk
Metro.co.uk
MailOnline
Desktop
example-digital-bespoke-responsive-scrolling-skins
placement-digital-bespoke-responsive-scrolling-skins

Specifications

Size

  • Large Screen* - 2000 x 1200px
  • Medium Screen* - 1680 x 1200px
  • Small Screen* - 1440 x 1200px

    *Adhere to safezone markings, they are different per size. See template

Static

  • 3x 300kb (JPEG, GIF, PNG)

Additional Info

  • The Responsive Scrolling Skin format is comprised of three static image files where each image is displayed when the window matches a specific size.
  • The three image files should include any call to actions within their respective safe areas. Please refer to the PSD template for more information on the safe areas.
  • The ad must have a distinct colour separation to the rest of the content on the MailOnline website. Any ads that are mostly white must a have a distinct 1 pixel dark border that makes to separate it from onsite content.
  • The scrolling skins will be visible on the page even as the user scrolls down the site.
  • This format will not appear in tablet/mobile browsers
  • You can only have one exit in the scrolling skins so please bare that in mind. If you require more than one exit then you need to book a Animated Scrolling Skin.
  • The white middle section of the Scrolling Skin needs to be 1004px wide.

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