Creative Showcase



    Billboard to Overlay


    Another first for MailOnline, M&S commissioned a 3D ad cube to echo their television commercial. In this case we were able to build a highly interactive gift for the user to discover and unwrap.

      Branded Polybag


      Promoting their lighting range, Debenhams inserted a booklet into The Mail on Sunday package and branded the polybag for maximum effect.

        Logo Morph, Billboard and Skins

        Cancer Research UK

        What a better way to promote World Cancer Day. Powerful impact with the Unity Band logo incorporated as part of the MailOnline logo. The snappy Billboard animation ensures that the user’s eye is still drawn to the creative creating a great balance.



          In order to promote Etihad Airways and raise awareness of Abu Dhabi's status as an international transit hub, a competition page was created offering a 2 day stay in Abu Dhabi along with multiple activities.

            Responsive Hub

            Parrot Bay

            Parrot Bay wanted a hub to showcase their product range in an easy to access and stylised way. To achieve that goal, we created this interactive one stop shop.



              Fashion brand Next was able to showcase their latest designs and collections by creating a small bespoke booklet which was bound into an edition of You magazine.

                Video Wallpaper

                Despicable Me 3

                This impactful format was put to good use in promoting the latest blockbuster in the Despicable Me franchise - 'Despicable Me 3'

                  Responsive Hub


                  A Mail Advertising hub, which aimed to engage both football fans and non-football fans by submitting Euro 2016 ideas through a responsive, interactive competition form.

                    Mobile Interstitial


                    This unusual gallery interstitial for Mulberry was able to retain its premium feel whilst showcasing several frames due to its interactive in-format gallery.



                      I love bright colours. This dress is like an extension of my personality!' Watch the Ascot ladies talking about why they chose their bold, colourful outfits.

                        Mobile Interscroller

                        20th Century Fox Home Entertainment

                        Last November a cross-over campaign was run on MailOnline and Metro to raise awareness over the release of Family Guy Season 16 on DVD.

                          Tablet Inskin

                          The Crown

                          The combination of a billboard and inskin creates an impactful online display ad format. Wrapping around entire web pages in a takeover style, this format enables the advertiser to ‘skin’ multiple high-traffic web pages with a single booking.

                            Responsive Hub


                            The Max Factor hub featured a competition element and a set of make-up tutorials. This acted as a fantastic way to celebrate the launch of their new mascara.


                              Barbados & British Airways

                              The island of Barbados, in association with British Airways, was promoted as a holiday destination in a very special Barbados supplement which included details on many of the island's activities, as well as flight promotions and also offered a competition.

                                Premium Video Wallpaper

                                Fantatic Beasts

                                A powerful format, this example, promoting 'Fantastic Beasts', allows a full screen overlay for maximum impact.

                                  Branded Video

                                  Marks and Spencer

                                  A simple but mouth watering branded video promotion which was produced to introduce the idea of a Christmas breakfast featuring M&S foods.

                                    Moodskins & Billboard


                                    Thomson’s colourful, family orientated rotating skins and video billboard helped to induce wanderlust.

                                      Video Wallpaper


                                      A great example of the full screen video wallpaper. A simple yet effective format which blends the video with the billboard element for maximum impact.

                                        Mobile Branded Channel

                                        Holland & Barrett

                                        A mobile hub styled in accordance with Holland & Barrett's brand which then provides health & beauty related content such as native articles from MailOnline and bespoke videos.

                                          6 / 8 Page Gatefold


                                          As part of Sainsbury's annual Christmas campaign, a 6 page gatefold was created for You magazine which featured characters from their upcoming Christmas TV advert.

                                            Video Wallpaper

                                            The Mummy

                                            In this stand-out format the films trailer is used for maximum effect to grab the user's attention and promote the release of 'The Mummy'

                                              Responsive Hub


                                              Seat came to us looking to promote the launch of the new Ibiza model. To bring the campaign to life we recruited TV & radio stars George & Larry Lamb to undertake a road trip from Bristol to Newcastle.

                                                Billboard and Skins


                                                With subtle animation and plenty of room for video, this billboard and scrolling skins example is effective without being disruptive.

                                                  Tablet Interstitial

                                                  British Sky Broadcasting

                                                  Part of a six-month partnership campaign advertising Sky Movies’ newest film premieres. It consisted of bespoke ad formats, which integrated with dynamic creative solutions and curated editorial and video content across desktop, mobile and tablet.

                                                    Sponsored Feed

                                                    New Look

                                                    Simple, but effective, New Look were able to highlight the best of their goods in a highly visible way using our mobile sponsored feed.

                                                      Tablet App Sponsorship


                                                      Highlighting the best of their goods, Littlewoods used the tablet app sponsorship to showcase their range of products in a highly visible way.

                                                        4/8 Page Sponsored Pull-out

                                                        La La Land

                                                        Lionsgate created a pull-out to promote their award-winning film, La La Land. Entitled, 'The Golden Age of Hollywood', the 8 page special was wrapped around Sport on Sunday.

                                                          Page Skin

                                                          BT Sport

                                                          BT Sport took over the MailOnline Sports Channel to hit their main target audience with a page skin and billboard showing why they're the one to watch

                                                            Logo Morph


                                                            Halfords campaign was to show how easy it is to 'Gear up for Summer' with Halfords. They took over the Mail Online homepage with an animating billboard and skins, plus our logo morph format which helped emphasize the message.


                                                              Sky Store

                                                              From American Beauty to The Godfather and Wolf of Wall Street: The 25 legendary films everyone should have in their collection.


                                                                Duracell Sport

                                                                Everything you wanted to know about England's Rugby World Cup team (but were too afraid to ask).

                                                                  Moodskins & Billboard


                                                                  Npower presented a variety of their products via our moodskin format ensuring maximum user engagement.

                                                                    Envelope Cover Wrap


                                                                    The campaign from the Mail Advertising Partnerships team included some new formats across print, desktop and mobile. YOU Magazine published an envelope cover wrap – an exciting new print innovation, and a media first for YOU.

                                                                      Mobile Inline with Video

                                                                      Life After Beth

                                                                      A video mobile inline is a seamless way to use rich content without disrupting the user journey. In this case the inline launched into a short trailer for the movie.

                                                                        Responsive Hub

                                                                        Norwegian Air

                                                                        This hub features a competition and a 360 video. The hub is fully responsive with a social feed which dynamically pulls in hashtags from the competition.

                                                                          Mobile Interstitial

                                                                          Gillette Venus

                                                                          A full page gallery interstitial is a different and fresh way to use video content without losing the reader’s attention.

                                                                            Responsive Hub

                                                                            Destination Canada

                                                                            A bespoke microsite containing map based content which highlights fly-drive routes for potential holiday goers to Canada. Within the map there are over 250 pieces of content stored within map pin points, organised by fly-drive routes across Canada.

                                                                              Responsive Hub

                                                                              Betty Crocker

                                                                              Betty Crocker's hub featured a a social wall, pulling in baking submissions using the hashtag #icakeyou from Instagram and Twitter, collating Betty Crocker’s huge social following into one place.


                                                                                Sky Academy

                                                                                Jessica Ennis-Hill opens up about motherhood, getting back in shape and how she couldn't go for gold without her hands-on husband.

                                                                                  Responsive Hub


                                                                                  Full of eye catching animation and useful information, The Barbados Tourism campaign commissioned a more complex and highly intricate hub. The result was sleek and sophisticated.

                                                                                    Sticky Banner


                                                                                    This sticky banner clicked through to a landing page, where users could read about recipes and other interesting content.

                                                                                      Responsive Hub


                                                                                      A sophisticated and educational hub, rich in content providing an easy and functional destination for our target audience to learn and share more.

                                                                                        Mobile Branded Channel

                                                                                        Now TV

                                                                                        A sophisticated and educational hub, rich in content providing an easy and functional destination for our target audience to learn and share more.

                                                                                          Moodskins & Billboard


                                                                                          B&Q wanted to help readers to discover their dream kitchen in this moodskin. Scrolling over the different points in the billboard gave a different vibe to the page - much like decorating!


                                                                                            Duracell Sport

                                                                                            Alongside their native, Duracell commissioned a storyboard to pull in rugby related content.

                                                                                              Responsive Hub


                                                                                              A responsive build is the best way to get a true cross-platform experience for a brand. Clarin’s responsive hub is packed full of information and looks just as good on mobile and tablet as it does on desktop.

                                                                                                Premium Video Wallpaper

                                                                                                Ghost In The Shell

                                                                                                This video wallpaper proved to be a great format to promote "Ghost In The Shell" by showing off some of the rich and beautiful visuals featured in the film.

                                                                                                  Mobile Page Edge

                                                                                                  Surf Destiny

                                                                                                  Unique to MailOnline, the mobile page edge finally offers a mobile option for those looking to run skins across all devices. The right hand skin also features a floating element, perfect for a logo.

                                                                                                    Logo Morph, Billboard & Skins

                                                                                                    Amazon Prime

                                                                                                    Choosing Halloween as the day for their takeover, Amazon Prime's impactful Lucifer campaign couldn't have been more fitting - with the devil taking over the Metro & MailOnline logo

                                                                                                      Interstitial Store Locator


                                                                                                      Mobile interstitial which provides a store locator to find the closest Costa and a social wall for Instagram posts

                                                                                                        Billboard to Overlay


                                                                                                        High Impact and impossible to miss, is perhaps the only way to describe this beautiful and highly effective billboard-to-overlay. Click to initiate and watch as the creative pours across screen.



                                                                                                          A responsive hub was built to promote Fruittella's latest reduced sugar product, their family getaway competitions as well as showcase a variety of videos featuring Louise Redknapp.

                                                                                                            5 Page Cover Wrap


                                                                                                            To promote the launch of the TLC channel in the UK, a 5 page cover wrap was created for Event magazine which creatively featured Glitzy the Pig from Here Comes Honey Boo Boo on the front cover, along with details of other shows in the back.

                                                                                                              Desktop Interscroller


                                                                                                              Vodafone used our interscroller format on desktop, the result was a smooth scrolling effect creative that would attract a user's eye

                                                                                                                Mobile Page Edge

                                                                                                                Cancer Research UK

                                                                                                                The campaign assets scroll the page with the user, remaining in view throughout their browsing experience and increasing opportunities to interact with the campaign.

                                                                                                                  Logo Morph, Billboard & Animated Skins


                                                                                                                  NSPCC wanted to grab users attention for their Little Stars campaign by having all creative animate with twinkling stars to emphasise their message

                                                                                                                    Billboard, Video Skins


                                                                                                                    Making use of animated colourful clouds, Sofology was able to add more value to their wallpaper skin and make it stand out by including a simple but effective video element.

                                                                                                                      Femail Fashion Finder


                                                                                                                      Inspired by the content of a news article, fashion brand Missguided was able to use the MailOnline's Femail Fashion Finder feature to promote their clothing in a contextually relevant way.

                                                                                                                        Interactive Preroll


                                                                                                                        Milkybar ran a range of cross device formats with us for their campaign, which included this fun interactive preroll

                                                                                                                          Channel Take Over

                                                                                                                          Netflix - Glow

                                                                                                                          An eye catching channel takeover was created to show off the new episodes available on Netflix. The formats included an animating billboard, scrolling skins and logo morph.

                                                                                                                            Page Skin

                                                                                                                            Nintendo Mario Kart Deluxe

                                                                                                                            As part of a cross-platform campaign, Mario Kart Deluxe was promoted across desktop and tablet devices using the page skin format.

                                                                                                                              Logo Morph, Billboard and Animated Skins


                                                                                                                              Tasked with the challenge of showing off Iceland's Christmas range, we created this powerful 'frozen' effect with the logo morph, billboard & animated skins.

                                                                                                                                Mobile Page Edge

                                                                                                                                Mario Kart Deluxe

                                                                                                                                As part of a cross-platform campaign, Mario Kart Deluxe was promoted across mobile devices using the mobile page edge format.


                                                                                                                                  Game of Thrones

                                                                                                                                  Sky Atlantic commissioned article sponsorship, in this case a banner and splash page to compliment the Game of Thrones content that already exited on the site.

                                                                                                                                    Mobile Interstitial

                                                                                                                                    Taylor Swift

                                                                                                                                    An autoplay video gallery interstitial is a different and fresh way to use video content without losing the reader’s attention.

                                                                                                                                      Mobile MPU


                                                                                                                                      Alongside desktop MPUs we can also run them on our mobile site. This is a great way to access mobile if there aren’t many assets available or a quick turnaround is required.

                                                                                                                                        Billboard and Animated Skins


                                                                                                                                        Channel takeover for Npower's 'Super Powers' campaign which promotes their offer for the intelligent Nest thermostat.

                                                                                                                                          Responsive Hub

                                                                                                                                          Rod Stewart

                                                                                                                                          The Rod Stewart hub featured a social wall that pulled in all the competition’s social media buzz giving fans the opportunity to engage with Rod Stewart in a personal and relevant way.

                                                                                                                                            Inline Editorial


                                                                                                                                            This inline clicked through to a mobile hub seamlessly integrating Very with the rest of MailOnline's content.

                                                                                                                                              Billboard to Overlay & Skins


                                                                                                                                              Max Factor commissioned an advent calendar for all lovers of fashion and beauty and ran 24 competitions over 24 days.

                                                                                                                                                Video Wallpaper

                                                                                                                                                The Girl On The Train

                                                                                                                                                The video wallpaper is a truly stand-out format, used to great effect in this example, promoting the release of 'The Girl On The Train'

                                                                                                                                                  Video Wallpaper

                                                                                                                                                  The Light Between Oceans

                                                                                                                                                  Using the video wallpaper format, eOne chose to showcase 'The Light Between Oceans' trailer, as it immediately grabs a user's attention and intrigue

                                                                                                                                                    Mobile hub


                                                                                                                                                    A mobile focussed hub was created to promote Goodfella's new Italian Style Takeaway pizza ranges in order to target readers who were likely to be on-the-go.

                                                                                                                                                      Storyboard and Skins

                                                                                                                                                      Sky Movies

                                                                                                                                                      Storyboards are a great way to contextually tie in MailOnline to a brand. This one also utilises video, making for an eye catching design.

                                                                                                                                                        Mini Cover Wrap

                                                                                                                                                        Cirque Du Soleil

                                                                                                                                                        Cirque du Soleil promoted the London relaunch of their Amaluna show by having it featured on the cover of Event magazine as a mini cover wrap.

                                                                                                                                                          Billboard to Overlay & Skins

                                                                                                                                                          The Crown

                                                                                                                                                          To promote the launch of their original series 'The Crown', Netflix opted for our billboard-to-overlay & skin format.

                                                                                                                                                            Billboard, Video Skins


                                                                                                                                                            Fresh as a blooming daisy and a sqeezed lemon that's the refreshed Fiat 500. First Video Skin format on Metro, that gives powerful and effective online advertising.

                                                                                                                                                              Responsive Hub


                                                                                                                                                              The copy in this Asda hub was written by our food writer Anne Shooter. Using our skill for making engaging video content we created specific foodie footage and fun downloadable elements.



                                                                                                                                                                Halfords booked a cross device / cross platform campaign to show how easy it is to 'Gear up for Summer' with Halfords. This is an example of one of the many formats they ran.

                                                                                                                                                                  Die Cut Gate Fold


                                                                                                                                                                  YOU Magazine unveiled a media-first front page cover wrap in an exclusive campaign for BT Infinity. The one-off special used an innovative print technique to illustrate the new system’s claim as the UK’s strongest WiFi signal. The fully branded front cover shows an image of a room in family home with a die cut hole in the shape of a WiFi logo revealing another room visible on the page beneath.

                                                                                                                                                                    Branded Channel


                                                                                                                                                                    The release of the Baywatch film was promoted in Australia by means of a branded mobile channel featuring news stories, images and videos from the movie.

                                                                                                                                                                      Billboard to Overlay Animated Skins


                                                                                                                                                                      Animated skins were used as an attention grabbing way to showcase Maybelline's new mascara. A billboard-to-overlay also allowed for more information to be revealed.

                                                                                                                                                                        Premium Video Wallpaper

                                                                                                                                                                        Amazon Prime Video - Man in the High Castle

                                                                                                                                                                        To promote Amazon's "Man in the High Castle" series, a short cinematic teaser was played as a video wallpaper and the billboard provided a clickable button which repeated three times

                                                                                                                                                                          Mobile Interscroller

                                                                                                                                                                          Pearl Drops

                                                                                                                                                                          This example combines the power of a high-impact interstitial with an elegant scroll interaction and a user-friendly publisher placement.

                                                                                                                                                                            Billboard and Skins


                                                                                                                                                                            Playing on the idea that you only need Garnier Day & Night this animated skin showcased the product in an interesting and sophisticated way.