YOU is the UK’s best-read Sunday supplement magazine with 2.1 million readers each month.

While YOU is constantly evolving to remain fresh and relevant, one thing remains consistent: its mix of fashion, beauty, food, interiors, wellness, travel, columnists and features is the industry gold standard.

Popular Sections

Money

YOU readers have spending power. Our predominantly female readers are wealthier than those of The Times and Telegraph combined. Almost all are homeowners and mortgage-free, and have money to spend on themselves and the younger generations in their families. One in four has more than £100k in savings and investments.

Style

YOU readers care about their appearance, and they love to shop. They spend a total of £192 million on skincare and cosmetics each month, and are 2.7 times more likely than the average female to have spent more than £100 on a shirt, dress, jumper or top in the past 12 months.

Influence

When a product is in YOU, our readers buy it. Just a sample of recent testimonials from featured brands:

“We always sell out when we’re featured in YOU”
- Joseph
“We sold 400 pieces immediately after being in the magazine”
- White Stuff
“YOU is really important for us - it speaks to the heartland of our customers and that’s why we invest in it.”
- Marks and Spencer
“We sold 12k units of a new product the Sunday YOU wrote about it exclusively.”
- Space NK

Engagement

YOU readers are loyal to the print magazine – 7 out of 10 read most, if not all, of their issue, spending an average of 33 minutes on its pages. They can find their favourite title on multiple other platforms, too. 

At MailOnline, YOU has its own revamped channel – and with 24.7million monthly global visitors this is the world’s largest English language newspaper website. 

Top stories from YOU at MailOnline recently have included Carine Roitfeld’s beauty secrets (486.5k views) and Trinny Woodall’s renaissance (165k views). 

The weekly YOU Mail newsletter has a subscriber base of 62k and an open rate of 37%, while our Instagram following is 110k.

For more information, please see YOU’s brand book below:

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