Brand: The Mail on Sunday

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Mail, i, and Telegraph shortlisted an amazing 58 times for this year’s Press Awards – the newspaper industry’s Oscars

Mail leads the pack with a staggering 35 nominations, The Telegraph bagged 18, and i scooped five. These shortlists span our print, digital, podcast, and video content, with The Mail’s writers securing nominations in the most prestigious categories. In some, they were utterly dominant.

In the highly sought-after Tabloid Columnist category, a jaw-dropping five out of the six nominees came from Mail titles. In the Tabloid Feature Writer’s category, it was all six – so the winner is guaranteed to be a Mail writer.

The papers’ peerless Sarah Vine – now hosting the brilliant new talk show The Reaction, alongside Andrew Pierce – led the way again by making the Tabloid Columnist shortlist. If she wins, it will be for an unprecedented fourth time in five years. She was joined by a glittering line-up of fellow Mail stars, including Jan Moir, Andrew Neil, Jenni Murray and The Mail on Sunday’s Dan Hodges.

Liz Hull’s work was further recognised in the News Podcast of the Year category. Alongside co-host Caroline Cheetham, their trailblazing Trial of Lucy Letby series was the first to follow a live jury trial and has had a staggering 19 million downloads to date.

Judges recognised the strength of the Mail’s sports coverage, too. Chief Sports Writer Oliver Holt was one of three Mail writers to make the cut for Sports Journalist of the Year, alongside It’s All Kicking Off podcast presenter and Football Editor Ian Ladyman and Senior Rugby Writer Nik Simon. Photographer Andy Hooper is again in the running for Sports Photographer of the Year.

i has its own slew of prestigious awards to contend for, grabbing shortlists in the News Website of the Year, Daily Newspaper of the Year, and Scoop of the Year categories, among others. The Telegraph impressed with 18 nominations, including News Reporter of the Year for Grodon Rayner and Specialist Reporter of the Year for Camilla Tominey.

The winners will be announced at a ceremony in London on April 18. Read the full list is here: https://www.thepressawards.com/shortlist-2024

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Mail journalists scoop top Press awards

The Mail’s outstanding journalism has been recognised once again with a host of triumphs across a broad range of categories at this year’s London Press Club awards. 

Of the ten prizes up for grabs, Mail journalists enjoyed staggering success by taking four of the awards, including some of the most prestigious gongs. Let’s meet the winners…

Stephen Wright was named Journalist of the Year for a series of fearless and jaw-dropping scoops exposing Albanian drug barons and previously unknown details about the disappearance of Lord Lucan. Judges said he had ‘a vintage year with standout investigations’.

Katie Hind took the coveted Scoop of the Year award for a string of agenda-setting exclusives about Phillip Schofield. Judges paid tribute to her tireless reporting, saying that ‘in the face of constant denials and threats of legal action’ she had ‘doggedly pursued her tip’ and that the ‘impact of the story was immense’.

Northern Correspondent Liz Hull and Caroline Cheetham’s acclaimed podcast series, The Trial of Lucy Letby, earned them the Multimedia Journalist of the Year award. Their coverage of the long-running court case, which has now had an incredible 14 million downloads, was described by judges as ‘multimedia journalism with reach and impact’.

Sabrina Miller took the Young Journalist of the Year award for her historic undercover exposé of a plot to sabotage the Grand National, which led to 118 arrests and ultimately saved the great race. With award-winning scoops, brilliant analysis and ground-breaking investigations, it’s little wonder that the Mail titles remain Britain’s best and biggest-selling papers.

Read more on the London Press Club website.

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Newsbrands unite for Home News Delivery Month!

Newspaper publishers, wholesalers, and trade bodies are collaborating to celebrate and promote home newspaper delivery.

Running throughout October, National Home News Delivery (HND) Month sees newsbrands of all shapes and sizes coming together to promote home news delivery and support the retailers that keep this vital service running. And this year, it’s the first time every national title subscription has been offered in one place! 

The initiative has seen phenomenal uptake, with more than 1,300 retailers across England, Wales, Scotland, and Northern Ireland signed up and actively promoting home news delivery. Retailers have received more than 1,800 free point-of-sale packs, over 600,000 promotional leaflets, and will enjoy a selection of competitions and offers throughout the month. 

Publishers have gotten behind it too. As well as ads in national and regional newspapers, there has been coverage from The Fed, which is working in partnership with the campaign, Retail Newsagent, plus wholesalers contacting registered retailers directly. 

Why October? With the nights getting longer, temperatures heading south, and the clocks going back, this time of year has long been considered the start of home news delivery season by publishers and retailers, making it the perfect time to kick off the campaign. Who wants to go out in the cold when you can get the latest news delivered to your door? 

Andy Law, Senior National Account Manager at dmg media, said:

“Mail newspapers is pleased to be supporting HND month and the fantastic work our retail delivery partners put in daily to ensure our readers get their paper copy. It’s a vital service offered nationwide and enjoyed by thousands of customers daily. 

It’s also important as an industry that we collectively recognise and promote HND not just throughout October but on an ongoing basis. HND is a guaranteed sale and sits alongside subscriptions as a cornerstone for retailers, publishers, and wholesalers alike.”

It’s not too late to get involved in Home News Delivery Month – you can register and find out more on the website, here.

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Mail becomes Britain’s NUMBER ONE newsbrand!

The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country, newly released figures have revealed.

Combined audiences of Daily Mail and The Mail on Sunday newspapers, alongside MailOnline, see the Mail take Britain’s top spot for total monthly brand reach across print and digital platforms; according to newly released figures from the Published Audience Measurement Company (PAMCo).

Digitally, it is the most engaged newsbrand with a monthly audience of 24.1 million users spending 1.94 billion minutes across its digital platforms every month, that’s 859 million more minutes than its closest competitor. Print-wise, Saturday’s Daily Mail is the most-sold newspaper on any given day, with a staggering readership of 2.9 million. Saturday’s Weekend is also the most-read weekend supplement (2.3 million) and YOU magazine is the most-read Sunday supplement (1.4 million).

Dominic Williams, Chief Revenue Officer at Mail Metro Media said: “These latest results further prove the unrivalled popularity of the Mail newsbrand amongst Brits. Selling more newspapers than any of our competitors and engaging online audiences for almost twice as long as our nearest competitor is an outstanding achievement and testament to every department in our business, particularly our editorial, commercial and distribution teams.”

Mail Metro Media now reaches a total monthly audience of 33.7million – that’s 62% of the GB population, and a daily audience of 10.8million (20%). As Britain’s number one print publisher, its print portfolio alone reaches 15 million (28%) Brits every month, significantly more than anyone else.

In addition to the latest PAMCo results, the new Ipsos iris result for August 2023 shows the MailOnline Brand Group as number one for both monthly and average daily reach in the UK.

Danny Groom, Publisher and Editor of MailOnline said: “Reclaiming the top spot on Ipsos iris’ monthly report reflects the increased quantity and quality of our content across multiple platforms. We continue to maximise our unrivalled products for our existing loyal customers, simultaneously attracting new customers, and will keep innovating in this ever-changing digital landscape.”

Read more and see the stats in Press Gazette’s coverage, here.

 

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Women’s World Cup roundup: Mighty Lionesses inspire a series of stellar ads across our portfolio

From friendly pre-match banter from Sainsbury’s to a heart-warming Metro cover wrap by Budweiser, the Lionesses captured the nation’s hearts and the industry’s creativity.

It wasn’t the ending they dreamed of, but the Lionesses made history with their World Cup campaign. Drawing HUGE audiences, shattering records, and inspiring some truly epic ads, England’s squad – complete with the stars of our Upfront & Centre events, Beth England and Ella Toone – has captivated the public over the last few weeks, with brands of all shapes and sizes queuing to capitalise on the action.

Across our portfolio of newsbrands, including MailOnline, Daily Mail, The Mail on Sunday, Metro, and i, we witnessed a parade of creativity and innovation from our advertising partners. Whether it was offering support, encouragement, or commiserations, brands got themselves in front of MILLIONS of Brits, with Mail Metro Media newsbrands garnering giant reach and engagement numbers with our expert coverage. 

 

Explore all the ads in Monday’s post-match Metro!

Our World Cup Reach

Our up-to-the-minute digital coverage was the place for UK fans to catch a piece of the action…

  • 16.9 million article views on the Lionesses from July to the end of the tournament
  • Over 500 articles published on MailOnline alone and a further 250 on Metro.co.uk
  • +32% uplift in users to the Sport channel on the day of the semi-final vs the average Wednesday in 2023
  • +31% uplift in users to the Sport channel on the day of the final vs the average Sunday in 2023
  • More than 3.5 million views of world cup content on our TikTok channels during the tournament

This content frenzy soon attracted the attention of agencies and brands eager to show their support for the new national heroes. We’ve had dozens of great ads from our partners over the tournament – take a look at the highlights from across our newsbrands.

MailOnline

MailOnline has 24.7m loyal monthly visitors that love its addictive content. With its Sport channel alone seeing north of 10 million weekly page views, MailOnline was the perfect place for advertisers to be during the world cup. During the final, Pepsi launched an eye-catching half-page takeover, while M&S took over the Femail page. 

Daily Mail

Britain’s biggest daily newspaper is often a hot commodity – on the day before the final, even more so. The last Daily Mail before kick-off features full-page ads from Sky and Unilever, as well as tacticals from the likes of Morrisons, Camelot, and Asda. 

The Mail On Sunday

With more than 2 million weekly readers, brands were eager to secure their spot in The Mail On Sunday on the day of the world cup final. The edition featured great tactical ads from a number of advertising partners, including Aldi, Camelot, Sainsbury’s, Unilever, Breast Cancer Now, and a full-page ad from McDonald’s. 

Metro

It wasn’t the result the country hoped for, but brands made use of Monday’s Metro to let the Lionesses know that the nation is behind them, even in defeat. Wrapped in Budweiser’s striking yet heartfelt cover wrap, Metro featured a double-page spread from Unilever, plus full-page ads from Sky Sport and Heinz. 

i

As a beacon of balanced, trusted opinions, i was the paper of choice for big names like Google, M&S, and Weetabix to share their pride in the England squad. Monday’s edition also features tactical ads from Xero, Breast Cancer Now, and more. 

MailOnline app

To complement the near non-stop Lioness coverage coming through MailOnline, we decided the final would be the perfect time for our first app splash! This good luck message was seen by everyone loading into the MailOnline app before kick-off on Sunday. 

To read more about our world cup coverage, check out this article from Press Gazette. 

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Mail Newspapers is the Official Media Partner for Cancer Research UK’s Race for Life

Mail Newspapers is proud to have been announced as the Official Media Partner for Cancer Research UK’s Race for Life, in the next stage of The Mail’s partnership with Cancer Research UK. The Daily Mail’s Official Media Partnership extends our association with CRUK which was launched in December 2022 with a “Fight Against Cancer” fundraising campaign to support CRUK’s research into cancers affecting children and young people which was promoted across the wide and varied audience of Mail Newspapers’ titles.

As the event’s Official Media Partner, Mail Newspapers will promote Race for Life across its wide-reaching titles, encouraging people to sign up to take part, and fundraise for Cancer Research’s vital work. Daily Mail will feature in Race for Life’s marketing campaign and will be visible at all Race for Life events, giving Mail Newspapers an opportunity to engage with communities across the UK.

Daily Mail will continue promoting touching real-life stories and news on children living with cancer, to raise vital awareness amongst readers of the importance of Cancer Research UK’s work, so more young people can survive cancer with a good quality of life.

Chief Executive of Cancer Research UK, Michelle Mitchell said: “We’re pleased to launch this new partnership with the Daily Mail, which offers huge opportunities to raise awareness of our life-saving work with millions of people, raise vital funds and increase the number of new supporters.

“Sadly, many people will be affected by cancer – whether that’s personally or a friend or family member – but thanks to partnerships like these, we can continue our vital work to bring about a world where everybody can lead longer, better lives, free from the fear of cancer.”

Roland Agambar, Managing Director, Mail Newspapers said: “The Daily Mail is incredibly proud to extend our partnership with CRUK by becoming The Official Media Partner of Race for Life. Mail Newspapers have a proud history of supporting vital causes in times of crisis. Most recently our fundraising efforts with Mail Force have helped raise over £40m to secure PPE for hospital workers, computers for disadvantaged kids during lockdown and to support refugees in the war in Ukraine.  Our ongoing Fight against Cancer campaign is helping CRUK raise funds to support their work into cancers affecting children and young people, so that more 0–24-year-olds can survive cancer with a good quality of life.”

Race for Life is Cancer Research UK’s annual series of races that take place up and down the country and which, since its launch in 1994, has seen over 8 million people take part and run, jog, or walk, to raise over £920 million for vital cancer research. From a 3k, 5k, or 10k to a “Pretty Muddy” event, there is a race for everyone to get involved and support Cancer Research UK’s work, dedicated to saving lives through essential research.

Sign up to your local event at www.raceforlife.org and keep your eyes peeled for Daily Mail in Race for Life’s promotional material!

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Halfords Doorstep Discoveries

Teaming up with Global, we demonstrated the power of collaboration by bringing together two of the UK’s biggest media brands, to deliver a truly integrated partnership for Halfords’ campaign which included content, competitions, trackable bike rides and three bespoke cycling events.

Client Campaign Objectives

  • Help Halfords achieve its goal of 1million more cycle rides by March 2020
  • Position Halfords as the brand that gets families out on their bikes and into their cars, discovering hidden gems on their doorsteps
  • Keep Halfords front-of-mind during summer and winter, delivering a range of inspirational and functional messaging to position them at the heart of two key conversations – cycling and motoring

The Challenge

Dominate Heart listeners’ and Mail Metro Media readers’ weekends by encouraging families to spend more meaningful time together outdoors, positioning Halfords as the go-to-experts for all cycling and motoring needs.

The Idea

Summer

We created a bespoke Halfords Discoveries Hub, on which we hosted the ‘Pledge to Pedal’ Strava Challenge – where people were encouraged to take part in cycle challenges to unlock in-store incentives, powered by fitness app Strava. It also included video content hosted by Heart presenters and information on our unique co-branded ‘Pedal in the Park’ family cycling events in Manchester, Birmingham and Bristol.

The summer campaign was underpinned by unmissable engaging activity like sponsorship of ‘Sunday Mornings on Heart’, presenter-endorsed live reads on air and heavyweight print and digital content across Mail platforms.

Winter

‘On the Road’ weather videos hosted on MailOnline and Metro.co.uk shared top tips and key products to keep motorists driving safely come rain, ice or snow. Further activity included sponsored articles across both sites, highlighting the importance of road safety with reactive ad formats, reminding motorists to check their bulbs, change wiper blades and get their cars winter ready.

Halfords’ sponsorship of ‘Sunday Mornings on Heart’ continued to drive awareness of core winter messaging, whilst building a drumbeat with warm, engaging, tailor-made ads.

In Metro newspaper and on MailOnline, we ran tactical Christmas gifting articles, showcasing the range of products available at Halfords.

Campaign Results

Halfords Doorstep Discoveries was a huge success:

  • 16,000 people were inspired to take part in the ‘Pledge to Pedal’ Strava Challenge, with nearly 200k rides completed – a total of 3.4million miles covered!
  • 27million native article views (+31% to target)
  • More than 3 in 4 took action
  • +70% motoring and +125% cycling category spend
  • +56% trust for Halfords throughout the partnership

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Daily Mail and The Mail on Sunday overtake The Sun and The Sun on Sunday as nation’s no.1 newspapers

After 42 years, Daily Mail and The Mail on Sunday have overtaken The Sun and The Sun on Sunday to become Britain’s bestselling daily and Sunday newspapers, latest Audit Bureau of Circulation (ABC) figures reveal.

Daily Mail sold an average of 948,000 copies a day through UK retailers in May, the highest Monday to Saturday sale of any title. Meanwhile, The Mail on Sunday surged past The Sun on Sunday to become the nation’s number one Sunday newspaper, with an average UK retail sale of 817,000 copies a week.

Our titles also led the market on overall circulation in May, with figures of 980,000 and 878,000, which were higher than The Sun and The Sun on Sunday, whose bulk circulation copies via airports and hotels has reduced during lockdown.

News UK titles now choose to report their circulation figures privately, while like the rest of the market, the Daily Mail and The Mail on Sunday’s figures continue to be published and available publically.

Daily Mail Editor Geordie Greig said: “I am immensely proud and delighted that the Daily Mail has become Britain’s biggest-selling newspaper, an historic moment in our history.

“It is testament to the relentless drive of the Daily Mail’s journalists who continue to set the news agenda with skill, courage and conviction.

“Our brilliant reporters, columnists, feature writers and top editors are unrivalled and I am equally delighted and humbled that our readers have backed us so magnificently and loyally by buying the paper to make us Britain’s bestselling paper.”

Ted Verity, Editor of The Mail on Sunday, said: “It shows that, now more than ever, readers are crying out for quality news reporting and analysis to cut through the jungle of misinformation, fake news and propaganda that we are being fed from so many sources.

“I am proud to be in command of such a brilliant team of journalists and in awe of the hard work by everyone in the whole company who have made this achievement possible.”

Key figures from our May ABCs:

  • Daily Mail UK retail sales averaged 948,000 copies (+4% MoM)
  • Saturday Daily Mail UK retail sales averaged 1.55million (+7% MoM)
  • The Mail on Sunday UK retail sales averaged 817,000 copies (+5% MoM)
  • i retail sales averaged 136,000 Monday to Saturday (+6% MoM)
  • iweekend – the Saturday edition – sold 174,000 copies (+7% MoM)

 

*All M and i figures are based on UK retail sales, which can be derived from ABC data by adding “Paid Single Copies” to “Paid Subscriptions” for UK editions or regions. May’s ABC period covers issues 27th April to 31st May, weeks 6 to 10 of lockdown

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Standout partnership campaigns

To illustrate the variety, creativity and effectiveness of advertising partnerships we can deliver for brands, we have created a short video highlighting some of our standout campaigns from the past year.

Check it out below and get in touch with the team to see how we can help you at Partnerships@mailmetromedia.co.uk

 

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DMGT increases small business advertising fund to £5million

Mail Metro Media’s groundbreaking advertising giveaway for small firms has proved so popular that our parent company, Daily Mail and General Trust (DMGT), has injected an additional £2million into the scheme, bringing the total pot to £5million to help more businesses get back on their feet.

In just four days, more than 5,000 businesses applied for the fund, which was created in partnership with the Federation of Small Businesses (FSB), to give 1,000 SMEs a much-needed boost in the form of a tailored advertising package worth £3,000. The scheme closed to applications at 10pm on Sunday 17th May.

Each successful applicant will be assigned a dedicated Mail Metro Media account manager to facilitate adverts in Daily Mail, The Mail on Sunday, Metro, i newspaper and digitally across MailOnline and Metro.co.uk, which will appear from Sunday 24th May.

The initiative has drawn praise from Ministers, including Rishi Sunak. Last week, The Chancellor thanked DMGT for assisting firms that ‘are the backbone of our economy’ and said they would ‘be vital in helping us recover from the outbreak’.

A study by the FSB revealed the importance of aid packages, finding that one in three small firms that have temporarily shut during the lockdown may never reopen. Its survey of 5,000 companies found seven in ten have furloughed staff and one in three are considering or have made redundancies.

Mike Cherry, FSB national chairman, said: “The economy will not go from zero to a hundred overnight once we’re in the recovery phase, so it’s vital small firms receive as much help as possible. That’s why this offer from DMGT is a fantastic opportunity for our members as they get back on their feet. This move is set to have a big impact.”