Industry Data

Print & Online: NRS PADD

Brand Readership
All titles 34,861,000
Apr 16 –Mar 17

Print: ABC

Brand Region Average Net Circulation per Issue
Daily Mail All 1,442,924
Daily Mail (Mon – Fri) UK/ROI 1,259,008
Daily Mail (Sat) UK/ROI 2,050,338
Mail on Sunday All 1,248,194
Scottish Daily Mail (Mon – Fri) Scotland 73,869
Scottish Daily Mail (Sat) Scotland 114,688
Scottish Mail on Sunday Scotland 69,724
Irish Daily Mail (Mon-Fri) ROI 38,262
Irish Daily Mail (Sat) ROI 42,534
Irish Mail on Sunday ROI & NI 67,297
March 2017

Print: NRS

Brand All Adults ABC1 Men Women
Daily Mail 3,215,000 1,991,000 1,475,000 1,740,000
Daily Mail (Mon – Fri) 3,040,000 1,882,000 1,388,000 1,652,000
Daily Mail (Sat) 4,078,000 2,564,000 1,861,000 2,217,000
Mail on Sunday 3,386,000 2,112,000 1,691,000 1,695,000
Weekend 3,550,000 2,222,000 1,492,000 2,059,000
You Magazine 2,529,000 1,593,000 1,019,000 1,510,000
Event 2,232,000 1,369,000 961,000 1,271,000
Scottish Daily Mail (Mon – Fri) 162,000 93,000 89,000 73,000
Scottish Daily Mail (Sat) 175,000 97,000 94,000 81,000
(Print & Digital inc mobile) Jan 16 –Dec 16

Tablet: ABC

Brand Average circulation
Mail Plus (Mon – Sat) 33,782
Mail Plus (Sun) 33,078
March 2017

Online: ABC

Brand Unique Browsers (Monthly) Unique Browsers (Daily) Page Impressions (Monthly) Page Impressions (Daily)
MailOnline 65,725,646 5,701,776 3,416,423,489 110,207,209
Metro.co.uk 16,682,989 538,161 57,065,603 1,840,826
March 2017

Online: comScore

Brand Unique Visitors
MailOnline 27,229,000
MailOnline Mobile 22,092,000
MailOnline Smartphone 19,172,000
MailOnline Tablet 4,279,000
This Is Money 2,901,000
Metro.co.uk 12,623,000
Mar 17, MMX