Industry Data

Print & Online: NRS PADD

Brand Readership
All titles 32,760,000
(Print & Digital inc mobile) Oct 15 – Sept 16

Print: ABC

Brand Circulation
Daily Mail 1,491,264
Daily Mail (Mon – Fri) 1,286,275
Daily Mail (Sat) 2,038,181
Mail on Sunday 1,284,121
Scottish Daily Mail (Mon – Fri) 74,204
Scottish Daily Mail (Sat) 114,675
Scottish Mail on Sunday 70,644
Irish Daily Mail (Mon-Fri) 42,121
Irish Daily Mail (Sat) 41,082
Irish Mail on Sunday 79,170
December 2016

Print: NRS

Brand All Adults ABC1 Men Women
Daily Mail 3,354,000 2,082,000 1,548,000 1,806,000
Daily Mail (Mon – Fri) 3,192,000 2,022,000 1,515,000 1,677,000
Daily Mail (Sat) 4,154,000 2,489,000 1,833,000 2,321,000
Mail on Sunday 3,608,000 2,195,000 1,751,000 1,857,000
Weekend 3,644,000 2,183,000 1,483,000 2,161,000
You Magazine 2,700,000 1,658,000 1,088,000 1,612,000
Event 2,453,000 1,523,000 1,070,000 1,366,000
Scottish Daily Mail (Mon – Fri) 129,000 75,000 62,000 67,000
Scottish Daily Mail (Sat) 180,000 101,000 78,000 102,000
(Print & Digital inc mobile) Oct 15 – Sept 16

Tablet: ABC

Brand Average circulation
Mail Plus (Mon – Sat) 26,259
Mail Plus (Sun) 28,396
December 2016

Online: ABC

Brand Unique Browsers (Monthly) Unique Browsers (Daily) Page Impressions (Monthly) Page Impressions (Daily)
MailOnline 60,827,836 5,239,057 3,302,433,517 106,530,133
Metro.co.uk 12,829,255 699,769 47,318,235 1,526,395
December 2016

Online: comScore

Brand Unique Visitors
MailOnline 24,786,000
MailOnline Mobile 20,083,000
MailOnline Smartphone 16,931,000
MailOnline Tablet 4,338,000
This Is Money 1,935,000
Metro.co.uk 10,401,000
Elite Daily 813,000
Dec 16, MMX