Industry Data

Print & Online: NRS PADD

Brand Readership
All titles 32,794,000
(Print & Digital inc mobile) Jan 16 –Dec 16

Print: ABC

Brand Region Average Net Circulation per Issue
Daily Mail All 1,454,129
Daily Mail (Mon – Fri) UK/ROI 1,266,178
Daily Mail (Sat) UK/ROI 2,070,657
Mail on Sunday All 1,246,226
Scottish Daily Mail (Mon – Fri) Scotland 73,938
Scottish Daily Mail (Sat) Scotland 116,068
Scottish Mail on Sunday Scotland 69,597
Irish Daily Mail (Mon-Fri) ROI 38,311
Irish Daily Mail (Sat) ROI 40,270
Irish Mail on Sunday ROI & NI 73,112
February 2017

Print: NRS

Brand All Adults ABC1 Men Women
Daily Mail 3,294,000 2,073,000 1,515,000 1,779,000
Daily Mail (Mon – Fri) 3,112,000 1,976,000 1,440,000 1,672,000
Daily Mail (Sat) 4,186,000 2,596,000 1,883,000 2,302,000
Mail on Sunday 3,497,000 2,189,000 1,711,000 1,786,000
Weekend 3,658,000 2,266,000 1,518,000 2,140,000
You Magazine 2,602,000 1,636,000 1,039,000 1,564,000
Event 2,346,000 1,467,000 1,014,000 1,332,000
Scottish Daily Mail (Mon – Fri) 140,000 75,000 75,000 65,000
Scottish Daily Mail (Sat) 190,000 111,000 90,000 100,000
(Print & Digital inc mobile) Jan 16 –Dec 16

Tablet: ABC

Brand Average circulation
Mail Plus (Mon – Sat) 31,898
Mail Plus (Sun) 31,373
February 2017

Online: ABC

Brand Unique Browsers (Monthly) Unique Browsers (Daily) Page Impressions (Monthly) Page Impressions (Daily)
MailOnline 62,850,107 5,926,733 3,434,715,449 122,668,409
Metro.co.uk 14,785,437 883,148 51,971,595 1,856,128
February 2017

Online: comScore

Brand Unique Visitors
MailOnline 26,659,000
MailOnline Mobile 21,081,000
MailOnline Smartphone 17,896,000
MailOnline Tablet 4,571,000
This Is Money 2,744,000
Metro.co.uk 11,954,000
Elite Daily 756,000
Jan 17, MMX