M.A.D.I._

(Mail Advertising Data & Insight)

M.A.D.I. is a suite of products that can be used to discover culturally relevant insights on audiences; highlighting content that is trending, classifying who is reading it as well as identifying profiles interacting with your bought advertising. They have been created based on the Mail’s 1st party content, amplified with exclusive access to owned properties and key data partnerships. We have integrated our proprietary data & insight solutions within Mail Advertising’s ad technologies, allowing users to access and extract information directly from the M.A.D.I. suite.