#ICYMI this week, with highlights from Amazon, Echo, Facebook, Diageo, Renault & Samsung.
Everyone knows how easy (dangerous) one-click shopping on Amazon is. Now imagine, if while you’re watching their latest Prime series, they gave you one-click to buy everything you need for your evening G&T (very dangerous!). Diageo have announced their “perfect storm” of a partnership, creating content that “inspires people to buy their brands, whilst directly tracking conversions.”
Renault also launched their #behindcardoors series this week, to dive further into their research findings that over 50% of families have their most honest conversations in the car. They’re leveraging the huge followings of insta influencers @mother_pukka and @father_of_daughters, who have signed up for a full year to have every car journey filmed to see exactly what goes on, out on the road.
Amazon also continued in their quest to own the connected home, with the announcement this week of the Echo Show. Alexa can respond to all of the usual voice activated queries, but now, as they put it, “Alexa can show you things”. Add this to Alexa’s role as Uber booker whilst you try to get ready (the main use in my flat!), personal shopper and daily stylist all whilst giving a succinct rundown of programmatic jargon, and the ads are coming. It’s no wonder Amazon is the ‘sleeping giant’ keeping Sorrell awake at night – will 2017 be the year that they are finally able to dismantle the Facebook Google duopoly?
Facebook is hiring! Alongside the political advisers they have brought on board ahead of the snap General Election, they have announced their plans to create original content and are looking for producers. Snapchat have already agreed to bring back MTV classics; Cribs and Unplugged and VICE launch their dating series later in the year.
Samsung are garnering much needed rave reviews for the new S8, complete with their Siri/Alexa rival Bixby and finally, we have an official date for the Nokia 3310 relaunch – get your thumbs warmed up for the inevitable Snake tournaments (or don’t give up the iPhone and just download the app here).
By Lauren Dick, Head of Emerging Platforms