Mail Advertising and Metro have partnered with COSTA to form a truly integrated, collaborative partnership to launch this year’s seasonal drinks range and festive cups. By mapping out our audience’s media habits and overlaying this with their key coffee moments we formed a partnership that reaches them at the right time and on the right platform to deliver a truly holistic, targeted campaign.
Through a multi-platform “content first” approach across print, digital, mobile and Snapchat we are celebrating all things Christmas whilst encouraging our busy working parents to take time out of their days to relax with a COSTA coffee. Each week we hero a different festive drink from Ginger Bread lattes to Lindt Hot Chocolate using native content, in-line to advertorials, print advertorials and high impact display. On the mobile activation we have included a geo store locator which shows the user exactly where their nearest COSTA is, which is a first for us.
