Earlier this month we unveiled our media-first interactive map as part of a partnership with Destination Canada. The innovative standalone micro site uses a combination of Google maps technology and our own commercial editorial content to highlight Canadian fly-drive routes for potential holiday goers.
On the site, over 250 pieces of content are stored within map pin points, organised by popular routes across Canada. Users can explore the areas they are interested in and use a ‘click to book function’, allowing them to book the routes they have explored through travel agent Canadian Affair.
The campaign is supported by print and native advertising across the Daily Mail and MailOnline.
For more information on this campaign please contact Innovation Lead, Mark McCafferty via our Contact page.
