The sun is out (sort of!) and festival season is upon us. Our Insight team have uncovered some nuggets relating to festival goers.
A recent pulse survey of 704 MailOnline readers combined with site analytics has revealed why our millennials love festivals. They are predominately young, fashion focused females, in the early stages of their careers. Never wanting to miss a trend or a group selfie, two thirds of those female respondents stated that they buy new clothes for a festival #OOTD. So how can brands own this festival content to ensure they are the part of the fun? Check out the infographic below to find out more.
To launch the infographic as a PDF click here.
For more information on this survey please get in touch via the Contact page.
