MailOnline columnists Katie Hopkins and Piers Morgan went head-to-head at our IAB Digital Upfront a couple of weeks ago. The controversial pair spoke about what attracted them to write for MailOnline with Morgan pointing out that the ‘fusion’ between MailOnline and Twitter can be ‘incredibly powerful’ when driving traffic, he said: “About 35 to 40% of my column views come in from Twitter…It’s very intoxicating. The numbers are extraordinary. I’ve had columns viewed by 2m people.”
Morgan also advised the media agency audience to consider “when you’re asking yourself where to put your cash, ask yourself where you put your eyes”. For more on the event, read the Campaign and IAB articles.
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