IAB Video Innovation Paper

The IAB recently released a Video Innovation paper put together by their Video Steering Group. Contributions come form a variety of industry figures including our very own Matt Breen, Head of Video and Mobile here at Mail Advertising.

Highlighting exciting developments driving innovation in video, the paper also looks at some of the problems in the space and offers some insightful solutions.

Each contributor is asked to name their favourite campaign along with a Top Tip, with Matt suggesting; “Don’t overlook that video is still the best medium for emotional storytelling, just ensure that you have multiple versions to suit all the platforms you are delivering across. A cinema spot won’t cut it in a social feed!”

To read more and to download the paper, visit the IAB website.

To discuss video advertising opportunities, please get in touch via the Contact page.

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