Williams will be responsible for creating new revenue streams and developing commercial products.
Mail Advertising today announces that Dominic Williams will join its leadership team as Chief Investment Officer, reporting directly to Chief Revenue Officer, Clare Rush.
Williams is currently Chief Trading Officer at Dentsu Aegis Network and will be responsible for creating new revenue streams and progressing Mail Advertising’s interaction between partners and customers.
Clare Rush said: “Our market is more complex than ever before with the potential for ad revenue growth influenced by issues from Brexit and Trump to ad trading and from brand to programmatic. It’s crucial that we have the right team and the right skills in place to face this changing landscape and deliver for our clients. In Dom we are gaining a talented and experienced leader who will add significant strength and knowledge to our already highly capable team.”
Williams said: “Digital is transforming business for clients and MailOnline represents an amazing opportunity for data collection alongside editorial content that consumers are avid about. I am joining at a time when social trends are increasingly being used for clients’ advantage and the Mail, as the UK’s biggest news brand, is in a great position to do this.”
Hannah Buitekant, Commercial Director, Mail Advertising, who works alongside Rush, and is responsible for maximising monetisation of inventory and distribution platforms across the MailOnline and Metro.co.uk domains, said: “Dom will bring new ideas to the platform and help to refine our print and digital ad product offerings. With data high on my agenda I’m looking forward to working with Dom to amplify partner opportunities across the wider dmg media business.”
Since taking on the role of Chief Revenue Officer last year, Rush has also employed Jane Putley as Sales Director to run the day-to-day newspaper ad sales business and said “Jane continues to impress and drives the day-to-day business forward.”