Mail Newspapers has announced an exclusive partnership with Nectar, the UK’s largest loyalty programme with over 19 million members. Set to launch this May, the partnership will combine the power of the UK’s most popular news brand and the country’s leading loyalty programme.
The new partnership means Mail readers will earn Nectar points every time they buy the Daily Mail or The Mail on Sunday, and illustrates a long term commitment from Mail Newspapers to ensure the much-loved MyMail loyalty programme only gets bigger and better for its members.
Mail Newspapers started the MyMail loyalty programme in 2010 and has since amassed over 1 million members, making it the largest newspaper loyalty programme in the world – a success that has significantly contributed to Mail Newspapers’ market-leading circulation performance.
The partnership is also the latest of several substantial developments for Nectar, amongst which was the launch of the new Nectar app last year as the company continues to improve customer experience and further tailor its rewards for individual users.
“This is an exciting and significant development for everyone involved,” said Roland Agambar, Chief Marketing Officer, Mail Newspapers. “At the heart of the programme will be our MyMail members, who can now earn Nectar points, which, thanks to their coalition of leading brands, is the most attractive and accessible loyalty currency in the UK. Combining the reach and insight of Nectar and the Mail will help give us an even better understanding of our members to offer them the products, services and rewards that they want.”
“In the highly competitive UK media market, rewards have an increasingly important role to play in both winning and retaining customers.” added James Moir, who was appointed Nectar’s Managing Director in late 2016. “This partnership is particularly important for Nectar as it takes the programme into the media sector for the first time, providing our members with yet another way to be rewarded for their everyday spend.”
MyMail Rewards customers’ existing points balances will be converted into Nectar points once they link their Nectar and MyMail accounts on MyMail.co.uk. Mirroring the current mechanics of the MyMail programme, Nectar customers will collect Nectar points when they purchase a Daily Mail newspaper by entering a unique code from the newspaper into their linked MyMail and Nectar accounts.
