Newsworks have released their latest effectiveness research – ‘The IPA Databank study 2017’, which once again shows the positive effects of newsbrand advertising. Analysing 108 UK cases from the IPA Effectiveness Awards Databank from 2012-2016, the results of the study are very impressive, with some of the key findings below;
- Campaigns using newsbrands are 36% more likely to deliver profit
- Campaigns using newsbrands are 43% more likely to deliver market share growth
- Campaigns using newsbrands are 85% more likely to deliver customer acquisition
For more information and to read the report in full, visit Newsworks’ website.
