Pulse of the Nation: Motors Edition

Last Thursday saw the second of our ‘Pulse of the Nation’ series. Following on from February’s Finance event, the focus of this edition was Motors – and more specifically, the changing attitudes of women and motoring.

Held at the amazing Classic Car Club, London and surrounded by a multitude of magnificent motors (see pictures below) the lively panel discussion threw up some fascinating insights. Hosted by TV personality, racing car driver and motors journalist Vicki Butler-Henderson, the panel featured;

  • Colette Casey, Manager of Brand Communications, Renault UK
  • Phil Churchward, Series Director Top Gear & The Grand Tour
  • Rob Hull, Motors Deputy Editor, MailOnline
  • Daniela Menzky, CEO, Auto Clubs International
  • Stacey Perry, Global Media Lead, Toyota
  • Anne Shooter, Commercial Editor, MailOnline

Bringing a wealth of knowledge and experience to the debate, the panel discussed a variety of topics uncovered in our bespoke research project. The crowd in attendance got to hear their thoughts on how motors advertising could be more appealing to women, the experience of visiting a dealership and the role women play within the purchasing process.

You can read the research in full below:

We’ve created a short highlight video from the event which you can view below, along with the introduction video that was screened just before the panel took to the stage:



View Gallery:

To find out more about this event or to talk to our team about motors advertising opportunities, please get in touch via the Contact page.

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