9th January 2017  |  

YOU Magazine breaks down walls with BT Infinity campaign

YOU Magazine unveiled a media-first front page cover wrap on Sunday in an exclusive campaign for BT Infinity.

The one-off special, which supported the launch of BT Infinity’s latest WiFi router package, used an innovative print technique to illustrate the new system’s claim as the UK’s strongest WiFi signal.

The fully branded front cover shows an image of a room in family home with a die cut hole in the shape of a WiFi logo revealing another room visible on the page beneath. View the format below:

Clare Rush, Chief Revenue Officer, Mail Advertising said: “This campaign is a great example of the enduring power of print advertising. It shows that, while we continue to innovate and grow our digital and cross platform capabilities, there is still great value to be found with a high-impact, one off campaign where quality creative is delivered to the right audience, in this case YOU Magazine’s nearly 4m readers.”

The one off special ran exclusively and was developed in conjunction with Maxus and AMVBBDO.