Creative Showcase

Platform

Formats

    Inline Editorial

    Very

    This inline clicked through to a mobile hub seamlessly integrating Very with the rest of MailOnline's content.

      Responsive Hub

      Rod Stewart

      The Rod Stewart hub featured a social wall that pulled in all the competition’s social media buzz giving fans the opportunity to engage with Rod Stewart in a personal and relevant way.

        Desktop Interscroller

        Vodafone

        Vodafone used our interscroller format on desktop, the result was a smooth scrolling effect creative that would attract a user's eye

          Billboard, Video Skins

          Fiat

          Fresh as a blooming daisy and a sqeezed lemon that's the refreshed Fiat 500. First Video Skin format on Metro, that gives powerful and effective online advertising.

            Billboard to Overlay

            M&S

            Another first for MailOnline, M&S commissioned a 3D ad cube to echo their television commercial. In this case we were able to build a highly interactive gift for the user to discover and unwrap.

              Responsive Hub

              Betty Crocker

              Betty Crocker's hub featured a a social wall, pulling in baking submissions using the hashtag #icakeyou from Instagram and Twitter, collating Betty Crocker’s huge social following into one place.

                Channel Take Over

                Netflix - Glow

                An eye catching channel takeover was created to show off the new episodes available on Netflix. The formats included an animating billboard, scrolling skins and logo morph.

                  Native

                  Sky Store

                  From American Beauty to The Godfather and Wolf of Wall Street: The 25 legendary films everyone should have in their collection.

                    Native

                    Duracell Sport

                    Alongside their native, Duracell commissioned a storyboard to pull in rugby related content.

                      4/8 Page Sponsored Pull-out

                      La La Land

                      Lionsgate created a pull-out to promote their award-winning film, La La Land. Entitled, 'The Golden Age of Hollywood', the 8 page special was wrapped around Sport on Sunday.

                        Responsive Hub

                        Cockburns

                        For Cockburns we created a 12 days of Christmas competition, where each day a different prize was up for grabs. All prizes focused on family and Christmas to emphasise their slogan 'it's a family thing'.

                          Billboard to Overlay & Skins

                          The Crown

                          To promote the launch of their original series 'The Crown', Netflix opted for our billboard-to-overlay & skin format.

                            Native

                            Sky Academy

                            Jessica Ennis-Hill opens up about motherhood, getting back in shape and how she couldn't go for gold without her hands-on husband.

                              Responsive Hub

                              Barbados

                              Full of eye catching animation and useful information, The Barbados Tourism campaign commissioned a more complex and highly intricate hub. The result was sleek and sophisticated.

                                Branded Video

                                Marks and Spencer

                                A simple but mouth watering branded video promotion which was produced to introduce the idea of a Christmas breakfast featuring M&S foods.

                                  Video Skin

                                  Royal British Legion

                                  The Royal British Legion chose a video skin to raise awareness of remembrance of the Armed Forces.

                                    Logo Morph, Billboard & Skins

                                    Amazon Prime

                                    Choosing Halloween as the day for their takeover, Amazon Prime's impactful Lucifer campaign couldn't have been more fitting - with the devil taking over the Metro & MailOnline logo

                                      Video Wallpaper

                                      Only The Brave

                                      A video wallpaper to promote new film Only The Brave using the films trailer.

                                        Bound-in

                                        Next

                                        Fashion brand Next was able to showcase their latest designs and collections by creating a small bespoke booklet which was bound into an edition of You magazine.

                                          Logo Morph, Billboard and Skins

                                          Cancer Research UK

                                          What a better way to promote World Cancer Day. Powerful impact with the Unity Band logo incorporated as part of the MailOnline logo. The snappy Billboard animation ensures that the user’s eye is still drawn to the creative creating a great balance.

                                            Premium Video Wallpaper

                                            Fantatic Beasts

                                            A powerful format, this example, promoting 'Fantastic Beasts', allows a full screen overlay for maximum impact.

                                              Responsive Hub

                                              Destination Canada

                                              A bespoke microsite containing map based content which highlights fly-drive routes for potential holiday goers to Canada. Within the map there are over 250 pieces of content stored within map pin points, organised by fly-drive routes across Canada.

                                                Video Wallpaper

                                                Waitrose

                                                A great example of the full screen video wallpaper. A simple yet effective format which blends the video with the billboard element for maximum impact.

                                                  Femail Fashion Finder

                                                  MissGuided

                                                  Inspired by the content of a news article, fashion brand Missguided was able to use the MailOnline's Femail Fashion Finder feature to promote their clothing in a contextually relevant way.

                                                    Video Wallpaper

                                                    Despicable Me 3

                                                    This impactful format was put to good use in promoting the latest blockbuster in the Despicable Me franchise - 'Despicable Me 3'

                                                      Logo Morph, Billboard & Animated Skins

                                                      NSPCC

                                                      NSPCC wanted to grab users attention for their Little Stars campaign by having all creative animate with twinkling stars to emphasise their message

                                                        Mobile Interstitial

                                                        Mulberry

                                                        This unusual gallery interstitial for Mulberry was able to retain its premium feel whilst showcasing several frames due to its interactive in-format gallery.

                                                          Sticky Banner

                                                          Amoy

                                                          This sticky banner clicked through to a landing page, where users could read about recipes and other interesting content.

                                                            Mobile Page Edge

                                                            Mario Kart Deluxe

                                                            As part of a cross-platform campaign, Mario Kart Deluxe was promoted across mobile devices using the mobile page edge format.

                                                              Video Interscroller

                                                              Fiat 500

                                                              Fiat used the Video Interscroller format to advertise their latest range.

                                                                Responsive Hub

                                                                Clarins

                                                                A responsive build is the best way to get a true cross-platform experience for a brand. Clarin’s responsive hub is packed full of information and looks just as good on mobile and tablet as it does on desktop.

                                                                  Mobile hub

                                                                  Goodfellas

                                                                  A mobile focussed hub was created to promote Goodfella's new Italian Style Takeaway pizza ranges in order to target readers who were likely to be on-the-go.

                                                                    Responsive Hub

                                                                    Norwegian Air

                                                                    This hub features a competition and a 360 video. The hub is fully responsive with a social feed which dynamically pulls in hashtags from the competition.

                                                                      Moodskins & Billboard

                                                                      NPower

                                                                      Npower presented a variety of their products via our moodskin format ensuring maximum user engagement.

                                                                        Video Wallpaper

                                                                        The Light Between Oceans

                                                                        Using the video wallpaper format, eOne chose to showcase 'The Light Between Oceans' trailer, as it immediately grabs a user's attention and intrigue

                                                                          Video Interscroller

                                                                          Pretty Little Thing

                                                                          Pretty Little Thing targeted mobile users with an eye catching video interscroller format.

                                                                            Mobile Branded Channel

                                                                            Holland & Barrett

                                                                            A mobile hub styled in accordance with Holland & Barrett's brand which then provides health & beauty related content such as native articles from MailOnline and bespoke videos.

                                                                              Interactive Preroll

                                                                              Milkybar

                                                                              Milkybar ran a range of cross device formats with us for their campaign, which included this fun interactive preroll

                                                                                Responsive Hub

                                                                                Euro2016

                                                                                A Mail Advertising hub, which aimed to engage both football fans and non-football fans by submitting Euro 2016 ideas through a responsive, interactive competition form.

                                                                                  Video Wallpaper

                                                                                  ALDI

                                                                                  ALDI wanted to get users in to the Christmas spirit with their festive love story using an expanding video wallpaper format.

                                                                                    Responsive Hub

                                                                                    Always

                                                                                    A sophisticated and educational hub, rich in content providing an easy and functional destination for our target audience to learn and share more.

                                                                                      Moodskins & Billboard

                                                                                      Thomson

                                                                                      Thomson’s colourful, family orientated rotating skins and video billboard helped to induce wanderlust.

                                                                                        Mobile Interscroller

                                                                                        20th Century Fox Home Entertainment

                                                                                        Last November a cross-over campaign was run on MailOnline and Metro to raise awareness over the release of Family Guy Season 16 on DVD.

                                                                                          Interstitial Store Locator

                                                                                          Costa

                                                                                          Mobile interstitial which provides a store locator to find the closest Costa and a social wall for Instagram posts

                                                                                            Branded Channel

                                                                                            Baywatch

                                                                                            The release of the Baywatch film was promoted in Australia by means of a branded mobile channel featuring news stories, images and videos from the movie.

                                                                                              Tablet App Sponsorship

                                                                                              Littlewoods

                                                                                              Highlighting the best of their goods, Littlewoods used the tablet app sponsorship to showcase their range of products in a highly visible way.

                                                                                                Storyboard

                                                                                                Duracell Sport

                                                                                                Everything you wanted to know about England's Rugby World Cup team (but were too afraid to ask).

                                                                                                  Page Skin

                                                                                                  Nintendo Mario Kart Deluxe

                                                                                                  As part of a cross-platform campaign, Mario Kart Deluxe was promoted across desktop and tablet devices using the page skin format.

                                                                                                    Responsive Hub

                                                                                                    MaxFactor

                                                                                                    The Max Factor hub featured a competition element and a set of make-up tutorials. This acted as a fantastic way to celebrate the launch of their new mascara.

                                                                                                      Billboard and Skins

                                                                                                      Rimmel

                                                                                                      With subtle animation and plenty of room for video, this billboard and scrolling skins example is effective without being disruptive.

                                                                                                        Billboard to Overlay & Skins

                                                                                                        MaxFactor

                                                                                                        Max Factor commissioned an advent calendar for all lovers of fashion and beauty and ran 24 competitions over 24 days.

                                                                                                          Native

                                                                                                          Dove

                                                                                                          I love bright colours. This dress is like an extension of my personality!' Watch the Ascot ladies talking about why they chose their bold, colourful outfits.

                                                                                                            Billboard and Animated Skins

                                                                                                            NPower

                                                                                                            Channel takeover for Npower's 'Super Powers' campaign which promotes their offer for the intelligent Nest thermostat.

                                                                                                              Responsive Hub

                                                                                                              ASDA

                                                                                                              The copy in this Asda hub was written by our food writer Anne Shooter. Using our skill for making engaging video content we created specific foodie footage and fun downloadable elements.

                                                                                                                Die Cut Gate Fold

                                                                                                                BT

                                                                                                                YOU Magazine unveiled a media-first front page cover wrap in an exclusive campaign for BT Infinity. The one-off special used an innovative print technique to illustrate the new system’s claim as the UK’s strongest WiFi signal. The fully branded front cover shows an image of a room in family home with a die cut hole in the shape of a WiFi logo revealing another room visible on the page beneath.

                                                                                                                  Logo Morph

                                                                                                                  Halfords

                                                                                                                  Halfords campaign was to show how easy it is to 'Gear up for Summer' with Halfords. They took over the Mail Online homepage with an animating billboard and skins, plus our logo morph format which helped emphasize the message.

                                                                                                                    Video Wallpaper

                                                                                                                    The Girl On The Train

                                                                                                                    The video wallpaper is a truly stand-out format, used to great effect in this example, promoting the release of 'The Girl On The Train'

                                                                                                                      Billboard to Overlay

                                                                                                                      Netflix

                                                                                                                      High Impact and impossible to miss, is perhaps the only way to describe this beautiful and highly effective billboard-to-overlay. Click to initiate and watch as the creative pours across screen.

                                                                                                                        Tablet Interstitial

                                                                                                                        British Sky Broadcasting

                                                                                                                        Part of a six-month partnership campaign advertising Sky Movies’ newest film premieres. It consisted of bespoke ad formats, which integrated with dynamic creative solutions and curated editorial and video content across desktop, mobile and tablet.

                                                                                                                          Envelope Cover Wrap

                                                                                                                          Very

                                                                                                                          The Very.co.uk campaign from the Mail Advertising Partnerships team included some new formats across print, desktop and mobile. YOU Magazine published an envelope cover wrap – an exciting new print innovation, and a media first for YOU.

                                                                                                                            Responsive Hub

                                                                                                                            Mikado

                                                                                                                            Mikado wanted to show how they are the perfect biscuit to give you a boost during the afternoon work slump. They did this by giving away a box of Mikado every working day, for 6 weeks.

                                                                                                                              Video Wallpaper

                                                                                                                              The Mummy

                                                                                                                              In this stand-out format the films trailer is used for maximum effect to grab the user's attention and promote the release of 'The Mummy'

                                                                                                                                Page Skin

                                                                                                                                BT Sport

                                                                                                                                BT Sport took over the MailOnline Sports Channel to hit their main target audience with a page skin and billboard showing why they're the one to watch

                                                                                                                                  Billboard, Video Skins

                                                                                                                                  Sofology

                                                                                                                                  Making use of animated colourful clouds, Sofology was able to add more value to their wallpaper skin and make it stand out by including a simple but effective video element.

                                                                                                                                    Mobile Branded Channel

                                                                                                                                    Now TV

                                                                                                                                    A sophisticated and educational hub, rich in content providing an easy and functional destination for our target audience to learn and share more.

                                                                                                                                      Premium Video Wallpaper

                                                                                                                                      Ghost In The Shell

                                                                                                                                      This video wallpaper proved to be a great format to promote "Ghost In The Shell" by showing off some of the rich and beautiful visuals featured in the film.

                                                                                                                                        Tablet Inskin

                                                                                                                                        The Crown

                                                                                                                                        The combination of a billboard and inskin creates an impactful online display ad format. Wrapping around entire web pages in a takeover style, this format enables the advertiser to ‘skin’ multiple high-traffic web pages with a single booking.

                                                                                                                                          Mobile Interstitial

                                                                                                                                          Gillette Venus

                                                                                                                                          A full page gallery interstitial is a different and fresh way to use video content without losing the reader’s attention.

                                                                                                                                            Billboard to Overlay Animated Skins

                                                                                                                                            Maybelline

                                                                                                                                            Animated skins were used as an attention grabbing way to showcase Maybelline's new mascara. A billboard-to-overlay also allowed for more information to be revealed.

                                                                                                                                              Mobile Inline with Video

                                                                                                                                              Life After Beth

                                                                                                                                              A video mobile inline is a seamless way to use rich content without disrupting the user journey. In this case the inline launched into a short trailer for the movie.

                                                                                                                                                5 Page Cover Wrap

                                                                                                                                                TLC

                                                                                                                                                To promote the launch of the TLC channel in the UK, a 5 page cover wrap was created for Event magazine which creatively featured Glitzy the Pig from Here Comes Honey Boo Boo on the front cover, along with details of other shows in the back.

                                                                                                                                                  Native

                                                                                                                                                  Game of Thrones

                                                                                                                                                  Sky Atlantic commissioned article sponsorship, in this case a banner and splash page to compliment the Game of Thrones content that already exited on the site.

                                                                                                                                                    Moodskins & Billboard

                                                                                                                                                    B&Q

                                                                                                                                                    B&Q wanted to help readers to discover their dream kitchen in this moodskin. Scrolling over the different points in the billboard gave a different vibe to the page - much like decorating!

                                                                                                                                                      Sponsored Feed

                                                                                                                                                      New Look

                                                                                                                                                      Simple, but effective, New Look were able to highlight the best of their goods in a highly visible way using our mobile sponsored feed.

                                                                                                                                                        Premium Video Wallpaper

                                                                                                                                                        Amazon Prime Video - Man in the High Castle

                                                                                                                                                        To promote Amazon's "Man in the High Castle" series, a short cinematic teaser was played as a video wallpaper and the billboard provided a clickable button which repeated three times

                                                                                                                                                          Mini Cover Wrap

                                                                                                                                                          Cirque Du Soleil

                                                                                                                                                          Cirque du Soleil promoted the London relaunch of their Amaluna show by having it featured on the cover of Event magazine as a mini cover wrap.

                                                                                                                                                            Supplement

                                                                                                                                                            Barbados & British Airways

                                                                                                                                                            The island of Barbados, in association with British Airways, was promoted as a holiday destination in a very special Barbados supplement which included details on many of the island's activities, as well as flight promotions and also offered a competition.

                                                                                                                                                              Mobile Page Edge

                                                                                                                                                              Surf Destiny

                                                                                                                                                              Unique to MailOnline, the mobile page edge finally offers a mobile option for those looking to run skins across all devices. The right hand skin also features a floating element, perfect for a logo.

                                                                                                                                                                Competition

                                                                                                                                                                Etihad

                                                                                                                                                                In order to promote Etihad Airways and raise awareness of Abu Dhabi's status as an international transit hub, a competition page was created offering a 2 day stay in Abu Dhabi along with multiple activities.

                                                                                                                                                                  Responsive Hub

                                                                                                                                                                  Queensland / Flight Centre

                                                                                                                                                                  For this campaign the hub was created to show off what Queensland has to offer and how Flight Centre can get you there. It does this using an array of visuals from image carousels to videos, and offers the opportunity to win a holiday to Queensland.

                                                                                                                                                                    Responsive Hub

                                                                                                                                                                    SEAT

                                                                                                                                                                    Seat came to us looking to promote the launch of the new Ibiza model. To bring the campaign to life we recruited TV & radio stars George & Larry Lamb to undertake a road trip from Bristol to Newcastle.

                                                                                                                                                                      6 / 8 Page Gatefold

                                                                                                                                                                      Sainsburys

                                                                                                                                                                      As part of Sainsbury's annual Christmas campaign, a 6 page gatefold was created for You magazine which featured characters from their upcoming Christmas TV advert.

                                                                                                                                                                        Branded Polybag

                                                                                                                                                                        Debenhams

                                                                                                                                                                        Promoting their lighting range, Debenhams inserted a booklet into The Mail on Sunday package and branded the polybag for maximum effect.

                                                                                                                                                                          Interscroller

                                                                                                                                                                          Halfords

                                                                                                                                                                          Halfords booked a cross device / cross platform campaign to show how easy it is to 'Gear up for Summer' with Halfords. This is an example of one of the many formats they ran.

                                                                                                                                                                            Logo Morph, Billboard and Animated Skins

                                                                                                                                                                            Iceland

                                                                                                                                                                            Tasked with the challenge of showing off Iceland's Christmas range, we created this powerful 'frozen' effect with the logo morph, billboard & animated skins.

                                                                                                                                                                              Storyboard and Skins

                                                                                                                                                                              Sky Movies

                                                                                                                                                                              Storyboards are a great way to contextually tie in MailOnline to a brand. This one also utilises video, making for an eye catching design.

                                                                                                                                                                                Responsive Hub

                                                                                                                                                                                Parrot Bay

                                                                                                                                                                                Parrot Bay wanted a hub to showcase their product range in an easy to access and stylised way. To achieve that goal, we created this interactive one stop shop.

                                                                                                                                                                                  Inline

                                                                                                                                                                                  Mikado

                                                                                                                                                                                  Mikado used the mobile inline format to drive users through to enter their competition, whilst also showing their video advert.

                                                                                                                                                                                    Mobile Page Edge

                                                                                                                                                                                    Cancer Research UK

                                                                                                                                                                                    The campaign assets scroll the page with the user, remaining in view throughout their browsing experience and increasing opportunities to interact with the campaign.

                                                                                                                                                                                      Mobile MPU

                                                                                                                                                                                      Coral

                                                                                                                                                                                      Alongside desktop MPUs we can also run them on our mobile site. This is a great way to access mobile if there aren’t many assets available or a quick turnaround is required.

                                                                                                                                                                                        Billboard and Skins

                                                                                                                                                                                        Garnier

                                                                                                                                                                                        Playing on the idea that you only need Garnier Day & Night this animated skin showcased the product in an interesting and sophisticated way.

                                                                                                                                                                                          Mobile Interscroller

                                                                                                                                                                                          Pearl Drops

                                                                                                                                                                                          This example combines the power of a high-impact interstitial with an elegant scroll interaction and a user-friendly publisher placement.

                                                                                                                                                                                            Video Wallpaper

                                                                                                                                                                                            Pretty Little Thing

                                                                                                                                                                                            Pretty Little Thing used the video wallpaper to grab a user's attention to their new Kourtney Kardashian collection.

                                                                                                                                                                                              Mobile Interstitial

                                                                                                                                                                                              Taylor Swift

                                                                                                                                                                                              An autoplay video gallery interstitial is a different and fresh way to use video content without losing the reader’s attention.

                                                                                                                                                                                                Hub

                                                                                                                                                                                                Fruittella

                                                                                                                                                                                                A responsive hub was built to promote Fruittella's latest reduced sugar product, their family getaway competitions as well as showcase a variety of videos featuring Louise Redknapp.