The hugely popular Weekend magazine is a key driver of the Daily Mail’s robust Saturday sale.

Weekend’s readers are very engaged with the magazine and it is kept for the whole week by a large proportion of the audience, who tell us that the comprehensive TV listings are better than any paid-for magazine.

With attention-grabbing covers featuring stars of the small screen, the magazine focuses on the best of the week’s TV and radio schedule.

Weekend Magazine has 3.6m weekly readers.

That’s more than the Radio Times and the TV Times combined.

Source: NRS PADD, Oct 15 – Sep 16