M.A.D.I. is a suite of products that can be used to discover culturally relevant insights on audiences; highlighting content that is trending, classifying who is reading it as well as identifying profiles interacting with your bought advertising. They have been created based on the Mail’s 1st party content, amplified with exclusive access to owned properties and key data partnerships. We have integrated our proprietary data & insight solutions within Mail Advertising’s ad technologies, allowing users to access and extract information directly from the M.A.D.I. suite.
Audience ProfilerSee More
As the cornerstone for M.A.D.I., our Audience Profiler assesses any audience segment, be that from an advertiser’s site, campaign activity or custom audience (to name a few) against first party MailOnline data and respected third party data sources to see how audiences index against each other.
This data can fuel targeting and planning decisions by creating a deep understanding of users’ online behaviour.
Trending TopicsSee More
Contextually target creative messaging against relevant trending topics in real-time through our proprietary content analytics tools and distribution methods.
This allows for real-time brand message distribution against an engaged and relevant audience, using the same technology that underpins our world-renowned news reporting.
Audience BuilderSee More
Gain a better understanding of your target audience through deep diving into the content that they consume and how they consume it.
Analyse content verticals and keywords consumed to build a rich behavioral profile of a user that can be used for targeting or insights.
Mail Advertising uses a variety of third parties to conduct post-campaign research and validation for our clients. These include studies against exposed and non-exposed users to identify uplift in brand awareness, brand perception, and footfall.
*At additional cost depending on campaign spend.
Programmatic InsightsSee More
Identify your high value users (HVUs) through our programmatic insight tool that identifies which users you are bidding on across MailOnline.
Mail Advertising’s proprietary programmatic insight tool identifies HVUs by vertical across the site. Mail Advertising then carves out bespoke inventory packages by vertical e.g. Supermarkets.
These users can then be either targeted directly or expanded through look-a-like modelling based on their behavioural traits. All bespoke vertical packages can be accessed via the Open Marketplace (or PMP/AG).
Market AnalyticsSee More
Through partnerships with major market research vendors such as TGI, Comscore and HitWise, Mail Advertising is able to replicate the same audiences used by Media Agencies so that we can correlate their media plans with our targeting and insights.
Campaign PerformanceSee More
Ensure your campaigns are delivering against your KPIs with Mail Advertising through mid and post campaign analysis.
Via partnerships with leading industry vendors such as MOAT, Omniture and Grapeshot, Mail Advertising leverages proprietary Big Data technologies to provide detailed insights into campaign performance.