Other Articles

IAB Upfronts: Don’t judge an audience by its cover

 Ideal for clients, planners and strategists who want to utilise bespoke tools to survey, analyse and spot trends in this fast-changing world.

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Daily Mail launches new weekly football magazine

The Verdict, a new 20 page pull-out football magazine, will come free inside the Daily Mail every Monday starting August 14th.

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Sky Cinema Summer Special

This Summer, Sky is giving customers the opportunity to view bespoke film content thanks to Sky Cinema.

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The Future Of Campaign Effectiveness? Measuring What Matters

Seemingly overnight, print advertising has recast what is measurable within its medium, and has done so in a way that is quick, cost efficient and accessible to all advertisers. The impact could be felt across the whole media landscape, including digital.

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Perspective of the Month

Everyone has heard of dark social, the things you privately share on instant messenger or email, and the rising importance placed on understanding what individuals are doing in this space. Like an iceberg, if you just focus on what you can see above the waves you ignore 80% to 90% of what is underneath.

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Campaign of the Month: ‘Churchill’

Last Sunday saw the publication of, ‘Our Great Leaders’, an eight-page pull-out in The Mail On Sunday celebrating the upcoming release of ‘Churchill’.

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Father’s Day Infographic

With Father’s Day just around the corner, our Insight team have put together this handy infographic, entitled, ‘Don’t Forget Dad!’.

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    Festival Fans Infographic

    The sun is out (sort of!) and festival season is upon us. Our Insight team have uncovered some nuggets relating to festival goers.

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      Close Brothers get tactical on election day

      Last Thursday, the day of the General Election, Close Brothers ran a full page tactical advertisement in the Daily Mail.

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