Other Articles

IAB Upfronts: Don’t judge an audience by its cover

 Ideal for clients, planners and strategists who want to utilise bespoke tools to survey, analyse and spot trends in this fast-changing world.

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Sky Cinema Summer Special

This Summer, Sky is giving customers the opportunity to view bespoke film content thanks to Sky Cinema.

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Perspective of the Month

Everyone has heard of dark social, the things you privately share on instant messenger or email, and the rising importance placed on understanding what individuals are doing in this space. Like an iceberg, if you just focus on what you can see above the waves you ignore 80% to 90% of what is underneath.

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Campaign of the Month: P&O Cruises

April saw the culmination of our wide-ranging partnership with P&O Cruises. A cross-platform campaign, the partnership brought the experience of P&O Cruises to life utilising the full breadth of our portfolio.

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MailOnline mobile video guarantees brands 1.5m views

MailOnline has announced that its successful branded video offering, launched in February, has expanded to include mobile devices.

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The Drum Digital Trading Awards

We’re delighted to announce that we have been shortlisted in three categories at The Drum Digital Trading Awards.

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Campaign of the Month: Fruittella

Perfetti Van Melle’s Fruittella have teamed up with MailOnline & Metro for a cross-platform partnership raising awareness of the brand’s new 30% less sugar and sugar-free confectionery variants, encouraging the public to sample the product.

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IAB announce new co-chairs for their Video Steering Group

Matt Breen, Head of Video and Mobile at Mail Advertising has been named as co-chair of the IAB’s Video Steering Group.

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DailyMailTV to launch later this year

DailyMailTV, a new daily syndicated series from Jay McGraw’s Stage 29 Productions and Daily Mail On-Air, will launch across the US later this year.

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MailOnline Enters Data Deal with Netmums

Partnership with UK’s biggest parenting website will mean greater accuracy for brands aimed at ‘Mum’ population.

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