Other Articles

IAB Upfronts: Don’t judge an audience by its cover

 Ideal for clients, planners and strategists who want to utilise bespoke tools to survey, analyse and spot trends in this fast-changing world.

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Millennial Marketing with Metro.co.uk

Metro.co.uk is fast becoming the UK’s go-to source for young and innovative news and features.

In February, the site attracted more than 33.5m unique users, achieving a daily average of 1.7m.

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‘Millennial Rules’ wins top media research award

Millennial Rules is a joint study into the habits and preferences of 18-34 year olds from Metro, MailOnline and metro.co.uk, who together won the ‘excellence in media research’ award at Mediatel’s Media Research Awards on Thursday.

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The Sponsored Trending Unit

We’re pleased to announce the launch of the Sponsored Trending Unit on Metro.co.uk.

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Campaign of the Month: COSTA

Mail Advertising and Metro have partnered with COSTA to form a truly integrated, collaborative partnership

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Campaign of the Month: NSPCC

Mail Advertising and Metro are partnering exclusively with the NSPCC to launch and promote its charity Christmas campaign, which will offer up thousands of lights on London’s Oxford Street to be named by members of the public.

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Millennial Rules Winner Announced

Back in May we launched Millennial Rules – our ground-breaking joint research project with Metro on what makes the millennial generation tick.

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