Campaign of the Month: Henkel Colour Catcher

March 2017 saw the launch of Henkel’s Love Your Colours campaign to promote their Colour Catcher product. Utilising our portfolio of trusted destinations for an audience of mums – including Femail, YOU magazine and Today I’m Wearing – we are encouraging readers to love their clothes for longer, and to care for their colours through a series of engaging content pieces.

The campaign centres on a range of talent with proven appeal to the mums demographic – beginning with Rachel Stevens – in sponsored editorial feature, ‘Wardrobe Confidential’, while also leveraging the expertise of fashion blogger Erica Davies and editorial style expert, Karen Kay across further native integrations.

We have worked closely with the team at MEC to produce a campaign that will deliver scale by utilising high impact display to drive awareness of the campaign and product, and provide longevity through tactical positions we have planned across the campaign period, while giving consumers the option to click straight through to retailer to purchase the product. The assets generated are designed to be distributed and amplified beyond our channels and across social media.

For more information on this campaign or to discuss potential partnerships with us, please get in touch via the Contact page.

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