Campaign of the Month: P&O Cruises

April saw the culmination of our wide-ranging partnership with P&O Cruises. A cross-platform campaign, the partnership brought the experience of P&O Cruises to life utilising the full breadth of our portfolio.

Showcasing the best of what P&O Cruises have to offer, the campaign included a TravelMail cover wrap, a You magazine gatefold, a Daily Mail front cover promotion, a cruise special pull-out, a native Travel article, a MailOnline Travel channel takeover, branded video, data collection mechanism and brochure printing & distribution.

Building excitement around P&O Cruises offerings, the branded video was created to showcase the beautiful P&O Cruises ships, incredible service, delicious food, and variety of destinations available.

In addition to the activity mentioned above, an amazing competition prize was up for grabs, giving nine lucky people the chance to win a share of 180 days of cruising. The competition proved to be particularly popular, generating over 70,000 entries to date.

For more information on this campaign or to discuss potential partnerships with us, please get in touch via the Contact page.

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