IAB announce new co-chairs for their Video Steering Group

Matt Breen, Head of Video and Mobile at Mail Advertising has been named as co-chair of the IAB’s Video Steering Group.

He will take up the new position alongside Steve Doyle, Chief Commercial Officer at InSkin. Talking about the new appointments, the IAB stated, “Steve and Matthew bring with them a wealth of experience in the video space so we’re delighted to have their expertise on board to – along with the other members of the Video Steering Group – help drive video growth.

On his new position Matt added, “2016 was a breakthrough year for UK Video advertising. Assuming H1 growth continues through H2, the medium will break the £1 billion spend mark for the first time demonstrating insuppressible demand from advertisers.

With continued growth comes greater expectation and justifiably more questions to answer for our industry. Video advertising must now answer to the same scrutiny as its digital and offline counterparts, to justify value and return to advertisers. This communication is most effectively driven by the industry as a whole, with stakeholders working together to deliver consistent expectations of best practice.

Since 2009 the IAB Video council has performed a key role in setting standards, sharing case studies and providing training to move the industry on. 2017 sees the revamp of the steering group, and a decision of members to actively invest in the continued development of the industry. I am incredibly excited to be involved and to be co-chairing this group, with Steve Doyle. I strongly believe this industry will go from strength to strength and I feel that the steering group is perfectly placed to aid this progress. Watch this space.

For more information on this story please visit the IAB website.

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