26th January 2018  |  

Mail and Metro commercial teams unite

Mail and Metro commercial teams unite to form new digital-ready advertising sales function

dmg media has announced that it will integrate its existing Mail and Metro advertising teams to form a single sales unit – dmg media advertising, encompassing the Daily Mail, Mail on Sunday, MailOnline, Metro and Metro.co.uk. Existing teams will merge to improve service to advertisers and enable seamless cross-platform delivery.

Under the new management structure, Chief Revenue Officer, Clare Rush will be responsible for digital advertising revenue, joint partnerships and client relations, reporting to Martin Clarke, Publisher of MailOnline and Tom Leader will be Director, Commercial Operations.

Executive Director, Investment, Grant Woodthorpe will lead print sales and inserts and Executive Director, Direct Sales, Martin Smith will take responsibility for classified sales, both reporting to Kevin Beatty, CEO of dmg media. Jane Putley will be the Sales Director for The Daily Mail and Mail on Sunday and Jo Mazenko will be Sales Director for Metro.

Melanie Danks will be Chief Client Officer across the total portfolio, Dominic Williams will remain Chief Investment Officer, Ryan Uhl will continue to lead Marketing and Insight, and Anne Shooter joins as Head of Commercial Partnerships. In the newly-created role Shooter will be responsible for commercial content, partnerships and project management.

Chief revenue officer, Clare Rush said: “I’m delighted to welcome Anne back to the team. She has an impressive track record of creating engaging branded content that delivers great value for our commercial partners as well as entertaining and informing our audiences. Anne understands that authentic, quality content gets results, and I’m excited by the creative and commercial opportunities created by this expanded role.”

Anne previously worked for three years as commercial editor for Mail Advertising, responsible for branded and native content across print and digital and before that was a Daily Mail journalist for 18 years.

These changes will come into effect in March.

Kevin Beatty, said: “This change is a further unification of the advertising offer across dmg media’s brands, enabling us to better serve advertisers and their agencies. These changes will make the combined dmg media advertising team fitter, faster and stronger and will help us to take full advantage of our enormous scale, leading brands and rich data assets.”

Martin Clarke, Publisher, MailOnline said: “This new, integrated set-up will help us focus and improve our service to the fast-growing and ever-evolving digital advertising market.”

Business as usual.